Tori Praver Swimwear: The Hawaii-Born Model Who Decided to Design Her Own Bikinis
Some swimwear brands are designed by committees. Tori Praver Swimwear was designed by a woman who spent years in front of the camera — a Sports Illustrated model who knew exactly what a great bikini needed to do, and decided to make it herself.
The Founder
From Sports Illustrated to Swimwear Designer
Tori Praver is a Hawaii-born model who appeared in the Sports Illustrated Swimsuit Issue and built a career in front of some of the world's best fashion cameras. But more than her modelling work, it was her perspective as a woman — a mother, a traveller, a lover of the ocean — that drove her to launch her own swimwear line.
The brand's mission is disarmingly straightforward: to be the solution to every woman's swimwear needs. Inspired by exotic travels and a deep connection to Hawaii's natural beauty, Tori Praver Swimwear produces designer resort wear and swimwear that is authentic, flattering, and built with intention. Every piece carries the DNA of a woman who knows what it feels like to wear a bikini that doesn't quite work — and refused to keep making them.
The Aesthetic
String Bikinis, Triangle Tops & Bohemian Soul
Tori Praver Swimwear is rooted in the kind of beauty that Hawaii produces effortlessly: warm light, tropical color, ocean-worn ease. The brand's signature pieces — string bikinis with impeccable fit, triangle tops in bold prints, boho-inflected styles inspired by exotic travels — carry that warmth into every collection.
This is not minimalist swimwear. Tori Praver designs with personality: tropical bikinis in vivid patterned prints, patterned bikini sets with a distinctly bohemian spirit, and one-piece swimsuits with the kind of thoughtful detailing that comes from a designer who has modelled enough swimwear to know which details actually matter. Deep V plunge necklines, shirred waistlines, lace-up backs, cheeky coverage — the construction is always considered, always flattering.
Tori Praver's resort swimwear — where Hawaii meets high fashion.
On the Runway
Tori Praver at Miami Swim Week
Tori Praver Swimwear has shown at Miami Swim Week — the fashion industry's premier showcase for swimwear designers — cementing the brand's place among the most respected names in designer swimwear. The runway confirmed what fans already knew: these are collections built for the spotlight.
As Seen On
The Faces Behind the Collection
Tori Praver Swimwear campaigns have featured some of the most recognizable names in modelling — women who bring the same confidence and ease to the brand that Tori herself embodies. The result is campaign imagery that feels aspirational without feeling unattainable: real beauty, extraordinary swimwear.
Why Tori Praver
Designer Swimwear with a Point of View
What separates Tori Praver Swimwear from the crowded designer swimwear market is a simple truth: the brand was built by someone who genuinely cares about the women wearing it. Every collection is rooted in the question of what women actually need from their swimwear — not just how it photographs, but how it fits, how it moves, how it makes you feel when you're actually in it.
The result is swimwear that earns its price point. String bikinis with triangle tops designed to flatter every body. One-piece swimsuits with architectural details that do real work. Boho bikinis with prints that feel genuinely distinctive. ShopAA carries a curated selection of Tori Praver's most wearable styles — from classic black one-pieces to print-forward two-piece sets perfect for resort travel.
Shop the Collection
Tori Praver Swimwear at ShopAA
A selection of current Tori Praver styles available now at ShopAA:
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Swimwear Designed by a Woman
Who Actually Wears It
String bikinis, triangle tops, one-pieces, and boho prints — all rooted in Hawaii and built for women who deserve better from their swimwear.
Shop Tori Praver at ShopAA
