Beach Bunny Swimwear: Lace Bikinis, Celebrity Campaigns & the Brand Behind the Suit

Beach Bunny Swimwear: The Lace Bikini That Started a Movement | ShopAA
Beach Bunny Swimwear collection campaign — luxury lace bikinis and swimwear
Brand Spotlight

Beach Bunny Swimwear: The Lace Bikini That Started a Movement

How a Newport Beach designer turned delicate lace, gold hardware, and unapologetic glamour into one of the most iconic swimwear brands in the world.

Brand Spotlight Beach Bunny Swimwear Luxury Swimwear

There's a moment every Beach Bunny Swimwear wearer knows: the one where you put on the suit and immediately feel different. Not just confident — transformed. That's not an accident. It's the result of over two decades of obsessive craftsmanship, built around the belief that swimwear should be as glamorous as anything else in your wardrobe.

Beach Bunny Swimwear was founded in 2003 by Angela Chittenden in Newport Beach, California. As a former swimwear model who had worn hundreds of suits, Angela had a clear vision for what was missing: something simultaneously sexy, elegant, and made with the care of high fashion. She launched Beach Bunny with that idea — and the rest is swimwear history.

Today, Beach Bunny is carried at ShopAA alongside the world's most discerning swimwear boutiques. Every piece still carries that original DNA: luxurious European fabrics, signature custom gold hardware, and the kind of construction that flatters real bodies.

2003
Founded, Newport Beach
20+
Years of iconic swim
SI
Sports Illustrated featured
The Origin

How the Lady Lace Bikini Changed Everything

Every iconic brand has a defining product. For Beach Bunny, it's the Lady Lace bikini — the style that put the brand on the map and set the template for everything that followed. Delicate lace trim, adjustable halter ties, a pinch of shirring at the back for fit, and that signature BB gold nameplate: it was unlike anything on the market when it launched.

The Lady Lace didn't just sell well — it created a category. Suddenly, lace on swimwear wasn't a novelty. It was a statement. Women who wore it weren't just going to the beach; they were making an entrance. Beach Bunny has released the Lady Lace in dozens of colorways over the years and it remains one of the most searched swimwear styles online.

"There was nothing out there that was sexy and elegant at the same time. So I decided to design my own." — Angela Chittenden, Beach Bunny founder

Scarlett Leithold for Beach Bunny Swimwear campaign

Scarlett Leithold for Beach Bunny Swimwear — the campaign that defines the brand's aesthetic.

Iconic Styles

Beach Bunny's Most Iconic Swimwear Styles

Beyond the Lady Lace, Beach Bunny has built a roster of signature styles their community comes back for season after season. Each has its own character — but all share that unmistakable Beach Bunny combination of glamour, quality, and fit that actually works.

Beach Bunny Gunpowder and Lace bikinis — luxury lace swimwear

The Gunpowder & Lace collection — Beach Bunny's bestselling lace bikini line.

Gunpowder & Lace
The bestselling lace cut-out triangle top with a gold center-front ring and cord ends. Strappy, low-rise bottoms with full shirring. The style that made lace swimwear a category.
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Ball and Chain
Classic triangle in bronze gold with signature chain-link straps on top and chain detail at each hip. Powder-coated hardware, full shirring at center back. Pure Beach Bunny glamour.
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Hard Summer
Best-selling triangle halter with rows of aqua binding, hook-and-eye back closure, and signature corded Beach Bunny ends. The perfect vacation bikini, season after season.
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Ticket to Paradise
Classic triangle string bikini in lipstick pink with gold ring and rhinestone detail. The kind of suit that gets compliments every single time.
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Beach Bunny Hard Summer triangle top in black Beach Bunny Gigi side-tie skimpy bikini bottom in red and white dot Beach Bunny Secret Garden women's triangle top bikini

From left: Hard Summer Top, Gigi Side-Tie Bottom, Secret Garden Triangle Top.

As Seen On

Kate Upton, Chrissy Teigen & the Celebrity Seal of Approval

Beach Bunny's rise from Newport Beach boutique to global brand wasn't just driven by great product — it was accelerated by the women who wore it. Sports Illustrated dedicated more pages of its Swimsuit Issue to Beach Bunny than any other brand at their peak, with Kate Upton becoming one of the label's most iconic faces. Her campaigns for the brand — shot in Los Angeles — helped introduce Beach Bunny swimwear to an entirely new audience.

Salma Hayek, Jessica Simpson, Eva Longoria, and the Kardashians all wore Beach Bunny before it was a household name. Each appearance reinforced the same message: this is the swimwear that women with taste — and access to anything — choose.

Kate Upton for Beach Bunny Swimwear ad campaign Kate Upton wearing Beach Bunny Swimwear bikini

Kate Upton for Beach Bunny Swimwear — the campaigns that put the brand on the global map.

Collaborations

The Chrissy Teigen Bridal Collection

One of Beach Bunny's most celebrated moments was the Chrissy Teigen bridal swimwear collaboration — a collection designed for the modern bride who takes her honeymoon seriously. Think hand-beaded pearls, delicate Chantilly lace imported from France, Swarovski crystal embellishments, and Beach Bunny's signature gold hardware elevated to bridal level. It sold out almost immediately and cemented the brand's position as the go-to for women who want their swimwear to feel like an occasion.

Beach Bunny Swimwear x Chrissy Teigen bridal swimwear collection

Beach Bunny × Chrissy Teigen — the bridal swimwear collaboration featuring Chantilly lace and Swarovski crystals.

The Craft

What Sets Beach Bunny Swimwear Apart

At a glance, Beach Bunny bikinis look like works of art. Up close, they feel like them too. The brand sources the finest European fabrics — nylons, spandex blends, and specialty laces that hold their shape and color through sun, salt, and repeat wear. Every element is considered: the weight of the hardware, the length of the ties, the placement of shirring for the most flattering possible fit.

The gold hardware is a Beach Bunny signature — custom-designed and powder-coated so it doesn't heat up in the sun, built to last beyond a single season. The cord ends on their ties, the nameplate on the bottoms, the center-front rings on their lace tops — none of it is accidental. This is swimwear where the details are the point.

Beach Bunny Swimwear fashion show — luxury swimwear runway

Beach Bunny Swimwear on the runway — where luxury swimwear meets high fashion.

Why Beach Bunny

Built Different, By Design

European Fabrics
Premium nylon, lace, and spandex blends sourced from Europe for exceptional stretch and longevity.
Newport Beach Roots
Founded on the California coast, designed for women who treat every beach day like a fashion moment.
Custom Gold Hardware
Powder-coated, cool-to-the-touch hardware that holds its finish season after season.
Celebrity Approved
Sports Illustrated featured, Kardashian-worn, and loved by swimwear obsessives worldwide.
One Pieces

Beach Bunny One Pieces & Monokinis

Beach Bunny's one piece and monokini collection brings the same level of craftsmanship and sex appeal to a single-piece silhouette. Cut-out details, plunge necklines, adjustable ties, and signature shirring — nothing about these reads conservative. They're made for women who want the coverage of a one piece without giving up any of the drama.

The Bottoms

Beach Bunny Bikini Bottoms: Built for Real Bodies

One of the reasons Beach Bunny bikinis fit so well is the bottoms. Every bottom is designed with the same care as the tops — adjustable sides, signature shirring at center back that works for every body type, and a BB gold nameplate that marks them as the real thing. They pair beautifully across any top style, making mix-and-match effortless.


Style Guide

How to Style Beach Bunny Swimwear

Beach Bunny is built for mixing. Because their tops and bottoms share the same design language — gold hardware, lace details, shirred bottoms — you can shop across styles and colorways without worrying about whether things work together. A Gunpowder & Lace top looks stunning with a Kennedy Bottom in black. A Lady Lace top in lavender pairs with any solid-colored Reese Bottom. The brand's DNA does the coordinating for you.

Off the beach, Beach Bunny tops work beautifully as bodysuits under high-waisted denim or wide-leg trousers. The lace styles have a lingerie-adjacent quality that translates effortlessly to a rooftop bar or poolside dinner. Throw on a breezy cover-up and slide into strappy sandals and you've gone from sand to sunset without changing.

For care: hand wash in cool water and lay flat to dry. The lace pieces especially reward gentle handling — they're built to last, and a little care goes a long way.

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Beach Bunny Swimwear, Delivered Free

ShopAA carries an edited selection of Beach Bunny swimwear — lace bikinis, triangle tops, skimpy bottoms, monokinis, and one pieces — all with free shipping on every US order and a 14-day return policy.

New to the brand? Start with the Lady Lace or the Gunpowder & Lace — both are Beach Bunny classics that consistently sell out. Building a Beach Bunny collection? The Reese and Kennedy bottoms are the foundational pieces that work with almost every top in the lineup.

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