Brand Spotlight

Dare Me Bikini:
Born in Huntington Beach,
Worn by Hollywood

Some swimwear brands are built in boardrooms. Dare Me Bikini was built in Huntington Beach — by hand, with heart, and with an unmistakable edge that caught the eye of TV producers, celebrity stylists, and some of the most recognizable names in Hollywood.

The Brand Story

A Mom-and-Pop Shop with a Cult Following

Dare Me Bikini is the definition of a California original. Based in Huntington Beach — the surf capital of the West Coast — this family-run operation has been quietly doing what big swimwear brands only wish they could: crafting one-of-a-kind bikinis by hand, using locally sourced materials, and designing styles that have never looked like anything else on the market.

Every piece starts and ends in Southern California. Materials are sourced locally as a point of pride, supporting fellow small businesses while keeping the quality of each bikini completely in-house. There are no overseas factories, no mass production lines. Just artisan swimwear, made the way it should be.

Dare Me Bikini — poolside, and unapologetically bold.

Signature Styles

The Designs That Started It All

Dare Me Bikini built its reputation on two iconic silhouettes that have become synonymous with the brand: the Butterfly Lace Bikini and the Scrunch Butt Bikini. Long before scrunch butt bottoms became a social media phenomenon, Dare Me was perfecting the cut in Huntington Beach.

The Butterfly Lace Bikini is exactly what it sounds like — delicate lace overlay, feminine detailing, and a look that feels like lingerie-meets-swimwear at its most elevated. It's a showstopper at the pool and a collector's piece for anyone who appreciates handmade craftsmanship in their wardrobe.

The Scrunch Butt styles, meanwhile, come in an ever-rotating cast of prints: army camo with blue lining, black skulls with hot pink ties, polka dots, leopard hologram, dollar bill money print, 70s hippie florals, and more. Each one is a little irreverent, a little daring — exactly what the brand name promises.

When The Girls Next Door cameras followed the residents of the Playboy Mansion poolside, Dare Me Bikini was there. When L.A. Ink chronicled Kat Von D's life between tattoo sessions, Dare Me showed up. From Entourage's Hollywood Hills parties to the neon-soaked chaos of Rehab: Party at the Hard Rock Hotel, the brand became a visual shorthand for a very specific kind of California cool — uninhibited, colorful, and unapologetically sexy.

Why It Matters

Small Brand Energy, Big Swimwear Impact

In an era when fast fashion dominates and swimwear collections are churned out by algorithm, Dare Me Bikini represents something genuinely rare: a brand that never scaled beyond what it could make by hand. Every bikini in the collection carries the fingerprints of a small team that cares about quality, creativity, and community in equal measure.

Supporting Dare Me Bikini means supporting a local business rooted in the California coast. Materials sourced locally, assembled locally, shipped from Huntington Beach. When you wear a Dare Me bikini, you're wearing a piece of Southern California craftsmanship — not a mass-produced imitation of it.

Shop the Collection

Fan Favorites, Now at ShopAA

The ShopAA Dare Me Bikini collection spans scrunch butt styles, bold prints, lace details, and the brand's signature kitschy-cool energy. A few standouts worth exploring:

Butterfly Scrunch Bikini in Black with Pink Lace

$109.00

Black Skull Print w/ Hot Pink Ties

$99.00

Brown Leopard Hologram with Brown Ruffles

$115.00

Catch Me If You Can — Black V Fishnet

$109.00

Green Metallic Gold Animal Print w/ Gold Ring

$109.00

Strawberry Print Scrunchy Butt w/ Red Lining

$72.00